Analytics & Search
GA4Search ConsoleSEOGoogle AdsMarket ResearchCompetitive AnalysisDemand Generation
Email MarketingTrade Shows & EventsLead Follow-upSocial MediaContent CalendarContent & Creative
Web Design & UXVideo ProductionPrint & Digital CollateralAI-assisted ProductionSearch-led content calendar
Prioritized the Q2 social calendar with search-trend data: focused on EzScan when intraoral-sensor searches spiked, and on value model Smart Plus as CBCT price searches rose.
Website traffic analysis
Analyzed GA4 traffic from H1 2025 to H1 2026 and found most visits landed on support pages. Proposed ways to turn that traffic into marketing opportunities in the planned website rebuild.
Analytics audit
Found that Google Signals tracking was turned off and built the case for enabling it, improving KPI tracking and reporting to global HQ.
Paid search roadmap
Developed a phased Google Ads roadmap, benchmarked against how competitors use paid search.
New-category market study
Wrote a U.S. market study and conquest strategy for a category the company doesn’t yet sell, covering search demand, competitor weak points, pricing and warranty.
Website rebuild support
Compared CMS platforms and agencies for the rebuild decision, and took over competitor social media monitoring. Work closely with education, sales and outside agencies.
Campaign creative
Social campaigns, carousels, motion graphics and email templates for 10+ products and sales programs, plus assets for the ADA, AAOMS and Ohio Dental Association shows and dealer partner Benco. I use an AI-assisted workflow to speed up production.
+91.5% web traffic through SEO
As the company’s only marketer, I grew monthly active users from about 1,900 to about 3,640 in two years by building capability pages, blogs and case studies, and optimizing pages for search.
A site that explains, not just lists
Rebuilt the website so visitors don’t just see products; they understand how each one solves their problem. The new structure moves users from the homepage to high-intent pages.
Emails that get opened and clicked
Rewrote subject lines around buyer intent and segmented the list by audience, including post-show follow-ups to turn booth conversations into sales opportunities.
Trade shows & lead generation
Represented the company at national manufacturing shows including Design-2-Part and EASTEC. Supported booth design, setup and on-site operations, consulted prospects on Stratasys solutions, and captured leads for follow-up.
Also planned and ran an end-to-end marketing campaign on my own, from strategy and schedule to execution.